Research & Development
Research & Development
At CUSTOM, innovation is born from research. The Group constantly carries out research and development to expand its product range while continually improving technologies and their applications, delivering the combination of tools it defines as a "solution".
This process involves long-standing industries for the Group, such as Retail, hospitality, and manufacturing, as well as new, cross-sector business opportunities like software creation, service automation, and data management. This diversification has led to complementary solutions that keep growing and evolving.
Every project is selected, assessed, and executed through a structured "stage and gate" process that involves all professional figures at each phase, from the idea through to production. This modern project-management approach makes it possible to analyze resources, risks, and forecasts in detail to determine the best course of action when developing a new product.
The CUSTOM Group also protects its know-how by registering an ever-growing number of patents, now exceeding 30. An organization where more than 250 engineers, technicians, and developers tackle increasingly advanced technological challenges.