Research and development
Research and development
For CUSTOM, innovation stems from research. The Group continuously carries out research and development activities aimed at expanding its product range and constantly improving technologies and their applications, in order to offer the combination of tools known as a "solution".
This process involves both sectors in which the Group has historically operated, such as retail, hospitality and manufacturing, as well as new business opportunities that cut across different contexts, including software development, service automation and data management.
This diversification has led to the creation of new complementary solutions, which are constantly growing and evolving.
The selection, assessment and implementation of each project take place through a structured "stage-and-gate" process involving all professionals engaged at every phase, from the initial idea through to production launch. This project management technique is particularly relevant today, as it makes it possible to analyse resources, risks and forecasts in detail in order to determine the best course of action in the development of a new product.
Lastly, the CUSTOM Group protects its know-how through the registration of a growing number of patents, now exceeding 30. This structure brings together a team of more than 250 engineers, technicians and developers, tackling increasingly advanced technological challenges.